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LED
DISPLAYS ARE CHEAPER TO OWN AND TO MAINTAIN OVER THEIR LIFETIME AND THEY
BRING IN MORE BUSINESS THAN OTHER SIGNS
Data show that LED displays are usually cheaper and certainly no
more expensive than the alternative. They cost less than neon
or incandescent light signs because they are much, much cheaper
to operate and to maintain. Lifetime use (including purchase
price) is lower than the alternative.
LED displays earn the buyer more money than the alternative. An
LED display is much, much more effective than the alternative
in bringing customers to your business.
With lower total lifetime cost of ownership
and higher income, an LED display is an excellent investment with a
short payback period.
SECTION
1. LOWER COST THAN ALTERNATIVE SIGNAGE
The sources of savings
Very long life of LED
90% cheaper to operate than incandescent
Less expenditure on light bulbs, fluorescents or neons because no replacement costs
Much less maintenance
Reduced Fire Hazard
Great timesavings in setting up new messages
SECTION 2. HIGHER RETURNS
FROM AND LED SIGN
The sources of increased income
An LED sign commands more attention
Eye-catching
Greater viewing distance
LED's are six times more effective than ordinary billboards
LED sign can be
related almost instantly to a relevant event taking advantage of
specific conditions to relate your business to what your
potential customer is interested in
Multiple messages,
almost like having an infinite number of signs rather than just a single unchangeable message
Sign always presents you in the best possible light. No dead light bulbs or dark spots
As an added benefit, LED signs are recognized by environmental authorities as environment friendly and energy efficient and are promoted in
many states and in the province of BC.
Very long Life
LEDs last 100,000 hrs.
(More than 11 years) This offers two types of savings:
Savings due to less frequent replacement of bulbs or fluorescents
Savings due to less maintenance costs. The work involved in
replacing lights is costly.
"Another admirable quality of the LED
technology is that it has a long rated life - up to 100,000 hours. This
represents a significant leap when compared to 1,000 hours or less for
an incandescent, 6,000 to 20,000 hours for fluorescent sources, and
about 24,000 hours for a high-pressure sodium lamp. The longer life of a
LED system makes LEDs more attractive because it lowers the replacement
frequency of the system and increases the time that a customer benefits
from the energy savings." (Northwest Energy Efficiency Alliance)
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90% cheaper to operate
BC Hydro encourages the use of LED Exit signs and even pays users
an incentive
Much lower expenditure on electricity
Don't take our word for it. See what BC
Hydro has to say:
http://www.bchydro.com/business/incentive/incentive8831.html
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Less expenditure and less maintenance
An incandescent bulb has to be replaced about every 6 months. An
LED fixture lasts about 11 years, saving the cost of labour involved in
replacing bulbs every six months or so. Here's a calculation to
illustrate the above points:
BC Hydro calculates that an incandescent
EXIT sign costs about $11.00 per year in electricity. A comparable LED
EXIT sign costs about $1.30 in electricity annually. And that is a very
small sign. Saving over the 11 year life of the sign about $106.00 in
electricity alone for a single sign. Multiply by the number of signs in
a business.
An incandescent bulb has to be replaced
about every 6 months.
Saving on cost of bulb replacement @ $4.00
per year, would be $44.00 for the 11 year life of an LED sign
Saving on cost of labour involved in bulb
replacement:
At minimum wage and assuming only 15 minutes
to replace a bulb
(15 min X 2 [twice a year] X 11 years)/60
min X 7.15 (MinWage) = $39.33 for each bulb replaced over an 11 year
period
Total saving on this tiny sign, over the
life of the sign is
106 + 44 + 39.33 = $189.33
The saving in maintenance of large
outdoor signs is huge: Replacement or repairs often involve bringing a
lift truck to replace a single burnt out lamp and the job takes hours.
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Reduced Fire Hazard
Because LED's are low voltage, they fall under U.L. low
voltage lighting classification, thus providing the safety and
fire hazard reduction required for some installations
Low voltage and low operating temperature make LED signs fire
safe, especially where used as indoor signs
Where fire safety is an issue, there is reduced risk of fire and
potential loss of life and goods due to low voltage and cold
operation.
May also lower insurance costs
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Timesaving in setting up
new messages
Because you use a computer you don't have to deal with changing
of lettering, which can be very costly and difficult.
At the same time, because it is so easy to change, you do it
often and communicate better with your customers.
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An LED sign commands more attention
People stop seeing static signs after a few days and their value
drops dramatically in a very short time
Signs with moving text and animation have been proven to catch
people's attention. A sign that does not attract attention, has
no value. An LED sign is always new and therefore always
interesting.
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Eye-catching
With animation, an LED sign is almost like TV in its
eyecatchingness
Attention catching light attracts the eye of the passer by or
customer
This results in increased awareness of your product or service
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Greater viewing distance
An LED sign is noticed from farther away than an ordinary sign.
This gives a driver or passengers in a car more time to read
your message
More people get to read your message
Passers by have enough time to react and to drive in
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LED's are six times more effective than ordinary billboards
Studies have shown that LED's are six times
more effective than traditional billboards. Research has shown
that 94% of people passing mobile billboards can recall them while only 43% can recall non-moving billboards. Overall,
sales increased 107% for products shown on mobile billboards
and 54% on static signs.
http://bpsoutdoor.com/articles/leds.htm
Electronic billboards may be so effective
because they are animated, unlike anything else outdoors
Another reason they are so effective is that
people don't get tired of these ads since they change every few
seconds. We tend to pay attention to things that are different
and that we haven't seen before.
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LED sign can be related almost instantly to a relevant event
This allows you to take advantage of specific conditions to
relate your business to what your potential customer is
interested in
The score of a game can be shown followed by a sale on shirts
with the name of the team
Or showing current (low) temperature followed by your soup of the
day
Frequent change of message - by time of day, day of week, season,
temperature, score in a game, or whatever, means that your
message is always relevant
In effect, you have many signs for the price of one
Much greater impact because you can create timely messages on the
same sign, almost instantly.
The ability to connect different messages on your sign also open
up the opportunity to tie in with your suppliers and to get
them to participate in the cost
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Multiple messages, almost like having an infinite number of signs rather
than just a single unchangeable message
An LED sign is always watched. A static sign becomes "invisible"
after a few days because we are bored with it
LED signs always have a new message and are watched and read.
Always fresh content
People don't tire of your sign as they would of an unvarying sign
and its message
People stop noticing a static sign after a few days. With a
moving, ever changing sign the sign is always noticed and much
more effective
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An LED sign always presents you in the best possible light
No dead light bulbs or dark spots because there is no situation
in which your sign has a burnt out bulb or neon
You don't suffer the negative effect of showing yourself off
badly until lights are replaced
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As an added benefit, LED signs are recognized by environmental
authorities as Environment friendly and energy efficient and are
promoted in many states and in the province of BC.
To see Case Studies
click here.
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CONTACT MAGEN ELECTRONIC DISPLAYS FOR A FREE CONSULTATION & QUOTE
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